Canadians Adopt Connected Tech with Caution, Prioritizing Flexibility and Trust
Event summary
- Assurant's 2026 Global Connected Consumer Trends Report highlights Canada's measured approach to connected technology adoption.
- Canada scores 61 out of 100 on the Technology Sentiment Index, reflecting cautious optimism about tech integration.
- 72% of Canadians believe connected technology improves daily life, particularly in shopping, entertainment, and communication.
- 85% of global consumers prefer customizable protection plans for devices, aligning with Canadian preferences for flexible solutions.
The big picture
Assurant's report underscores a global shift toward connected living, with Canada exemplifying a cautious yet deliberate adoption pattern. The emphasis on flexibility, transparency, and trust reflects broader consumer expectations for personalized tech experiences. As AI and other advanced technologies become more prevalent, the demand for reliable support and protection services is likely to grow, positioning companies like Assurant at the forefront of this evolving landscape.
What we're watching
- Adoption Pace
- How Canada's measured approach to connected tech will affect market growth and service provider strategies.
- Customization Demand
- Whether Assurant can sustain its leadership by offering flexible, value-driven protection solutions.
- AI Integration
- The pace at which Canadians embrace AI-enabled devices and the impact on demand for protective services.
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