Assurant Report: Connected Tech Now Critical Infrastructure, Driving Demand for Reliability and Support
Event summary
- Assurant’s 2026 Global Connected Consumer Trends Report shows 80% of consumers view connected tech as critical infrastructure, up 19 percentage points since 2021.
- 85% of consumers say customizable protection plans make them more likely to purchase a device.
- Regional insights reveal varying consumer expectations, with the U.S. focused on privacy, APAC on simplicity, Europe on transparency, and Latin America on protection.
- Assurant positions itself as a key player in delivering protection solutions for an AI-enabled world.
The big picture
Assurant’s report underscores the shift in consumer perception of connected technology from convenience to critical infrastructure, aligning with broader industry trends toward AI integration and personalized protection. As connected devices become more integral to daily life, the demand for reliability, support, and transparency will likely drive innovation in the tech and insurance sectors. Assurant’s strategic focus on protection solutions positions it to capitalize on this evolving market dynamic.
What we're watching
- Consumer Expectations
- How rising consumer demand for reliability and support will shape product development and service offerings in the connected tech space.
- Regional Dynamics
- Whether Assurant can tailor its protection solutions to meet the diverse expectations of consumers across different regions.
- AI Integration
- The pace at which AI-enabled features will drive both excitement and complexity in consumer tech, impacting adoption rates and support needs.
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