Assurant Reports $6.4B in Consumer Value from Trade-In Programs in 2025
Event summary
- Assurant reported $6.4B in value returned to U.S. consumers through mobile trade-in programs in 2025, a 42% YoY increase.
- Average age of traded-in iPhones declined to 3.76 years in Q4 2025, while Android devices averaged 4 years.
- Q4 2025 saw $2.2B in trade-in value, the highest fourth-quarter total on record.
- Premium 5G devices dominated trade-ins for the first time, including iPhone 13/14 variants and Galaxy S22 Ultra 5G.
The big picture
Assurant's record trade-in value reflects broader industry trends where consumers are holding onto devices longer but upgrading more deliberately around major launches. The shift toward premium 5G devices entering the secondary market underscores the growing importance of trade-in programs in driving device upgrades and supporting a more sustainable ecosystem. The $6.4B in value returned highlights the strategic role these programs play in extending device lifecycles and reducing e-waste.
What we're watching
- Market Dynamics
- How sustained demand for premium 5G devices will impact secondary market supply and resale values.
- Consumer Behavior
- Whether consumers will continue aligning upgrades with major device launches and AI-enabled features.
- Sustainability Impact
- The pace at which circular device programs reduce e-waste and CO2 emissions as trade-in volumes grow.
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