A3 Launches Global Automation Film Series with BBC StoryWorks
Event summary
- A3 partnered with BBC StoryWorks to produce 'Age of Automation', a global film series exploring automation's impact on industries and lives.
- The series features original films and articles highlighting organizations like Mayo Clinic, Google, and Toyota Mobility Foundation using automation to address real-world challenges.
- Jeff Burnstein, president of A3, emphasized that automation augments human capability in areas such as healthcare, education, and safety.
- The series is now streaming globally on BBC StoryWorks’ digital platforms.
The big picture
A3's 'Age of Automation' series underscores the growing role of automation in addressing critical global challenges. By leveraging BBC StoryWorks' storytelling expertise, A3 aims to shift the narrative from productivity gains to human-centric benefits, potentially accelerating adoption in sectors like healthcare and education.
What we're watching
- Content Strategy Impact
- How A3's partnership with BBC StoryWorks will influence the perception and adoption of automation technologies among global audiences.
- Industry Collaboration
- Whether the series can foster deeper collaborations between automation providers and end-users across various sectors.
- Workforce Development
- The pace at which hands-on automation experiences, like those showcased in A3’s episode, will shape future workforce skills and innovation.
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