North American Robot Orders Surge 6.6% in 2025, Led by General Industries
Event summary
- North American robot orders rose to 36,766 units valued at $2.25 billion in 2025, up 6.6% in volume and 10.1% in revenue from 2024.
- General industries (food, electronics, life sciences) drove demand, surpassing automotive sector orders for the first time.
- Collaborative robots accounted for 19.6% of total units ordered in 2025, with Q4 seeing record quarterly volume at 2,953 units.
- Automotive OEMs showed signs of recovery in late 2025, potentially signaling stabilization in core markets.
The big picture
The 2025 robotics market growth reflects broader industrial automation trends, with companies across sectors investing to address workforce shortages and reshoring initiatives. The surge in collaborative robots highlights a strategic shift toward flexible, human-compatible automation solutions. While automotive demand shows signs of stabilization, the diversification into general industries may signal more resilient long-term market dynamics.
What we're watching
- Sector Diversification
- How the shift from automotive to general industries will affect long-term robotics market stability.
- Collaborative Robot Growth
- Whether collaborative robots can maintain their near-20% market share as automation strategies evolve.
- Automotive Recovery
- The pace at which automotive OEM demand will rebound and impact supplier markets in 2026.
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