Associated Bank Doubles Down on Cancer Research with Second Audaxity Sponsorship
Event summary
- Associated Banc-Corp (NYSE: ASB) will again serve as title sponsor of the Audaxity Bike Ride in 2026, following its inaugural sponsorship in 2025.
- The 2025 event drew 1,074 participants, including 112 cancer survivors, raising over $1 million for local cancer research.
- 100% of funds raised go directly to the Medical College of Wisconsin (MCW) Cancer Center.
- The 2026 ride is scheduled for August 2 at American Family Field, with virtual participation options available.
The big picture
Associated Bank's continued sponsorship of Audaxity underscores its strategic focus on community investment and healthcare research, aligning with broader trends of corporate social responsibility in the financial sector. With $50 billion in assets, the bank's commitment to local causes may enhance its regional brand loyalty and differentiate it in a competitive Midwest banking landscape. The partnership with MCW Cancer Center also positions Associated as a key player in advancing regional healthcare innovations.
What we're watching
- Community Engagement
- Whether Associated Bank can sustain and grow local community impact through repeated sponsorships.
- Research Funding
- The pace at which Audaxity-driven funds translate into tangible advancements in cancer research at MCW.
- Event Scalability
- How the event's virtual participation option affects overall engagement and fundraising potential.
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