Ascensus Taps Veteran for ABLE Solutions as SECURE 2.0 Fuels Growth
Event summary
- Rob Percival has rejoined Ascensus as Head of ABLE Solutions, reporting to Peg Creonte.
- Percival previously held the role of Senior Vice President of Strategic Relationships at Orion.
- His appointment is timed to capitalize on anticipated growth in the ABLE market driven by the SECURE 2.0 Act’s ‘Age of Onset’ provision.
- Ascensus currently administers ABLE plans in 22 states and the District of Columbia.
- Ascensus has $919 billion in assets under administration as of September 30, 2025.
The big picture
The SECURE 2.0 Act’s ‘Age of Onset’ provision is expected to significantly expand the ABLE market, creating a substantial growth opportunity for Ascensus, the leading administrator of these plans. Bringing back Rob Percival, an experienced industry veteran, signals Ascensus’s commitment to capturing this growth. However, the company faces the challenge of scaling its operations and maintaining its competitive edge in a rapidly evolving regulatory environment.
What we're watching
- Market Adoption
- The actual rate of ABLE account adoption following the SECURE 2.0 changes will determine the true scale of Ascensus’s growth opportunity, and whether the market expands as anticipated.
- Execution Risk
- Percival’s success will hinge on his ability to consolidate Ascensus’s ABLE strategy and effectively collaborate across multiple internal teams, potentially revealing integration challenges.
- Competitive Landscape
- Ascensus’s ability to maintain its leading position in ABLE program administration will depend on its responsiveness to competitive pressures and innovation in program design.
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