Ascend and NuProject Launch ROOTS Program to Integrate Small Cannabis Businesses into Corporate Supply Chains

Event summary

  • Ascend Wellness Holdings and NuProject launched the ROOTS program to support small cannabis businesses in Massachusetts and New Jersey.
  • The six-month program offers coaching, technical assistance, and structured training to improve operational and financial readiness.
  • Applications for the first cohort are open through May 11, 2026, with the program set to begin in May 2026.
  • Participants will have the opportunity to present their businesses to potential buyers and partners connected to Ascend's supply chain network.

The big picture

The ROOTS program reflects a broader trend in the cannabis industry towards supply chain consolidation and corporate partnerships. By supporting small businesses, Ascend and NuProject aim to create a more equitable and sustainable industry, addressing historical exclusions and fostering economic opportunity. The program's success could set a precedent for similar initiatives in other regulated markets.

What we're watching

Program Impact
How the ROOTS program will affect the operational and financial stability of participating small cannabis businesses.
Supply Chain Integration
Whether the program can successfully integrate small businesses into Ascend's corporate supply chain.
Scalability
The pace at which Ascend and NuProject can expand the ROOTS program to other states or industries.

Related topics

Partnership