Appier Group Inc.

Appier is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012, its mission is to make AI easy by making software intelligent, helping businesses turn artificial intelligence into measurable return on investment (ROI). The company's headquarters are located in Taipei, Taiwan.

Appier's offerings are structured around three core AI Clouds: Ad Cloud, Personalization Cloud, and Data Cloud. The Ad Cloud focuses on performance-driven advertising, automating creative testing, audience targeting, and campaign optimization through products like RETARGETING, AIBID, AIXPERT, and AdCreative.ai. The Personalization Cloud, featuring AIQUA, AiDeal, and BotBonnie, aims to deliver customer engagement at scale with cross-channel experiences and real-time personalization. The Data Cloud, including AIXON and AIRIS, provides unified insights, audience intelligence, and real-time decision-making. Appier serves over 2,000 leading companies across various market segments, including e-commerce, gaming, and consumer goods.

Recent notable developments include Appier's acquisition of AdCreative.ai for $38.7 million in February 2025, significantly expanding its Generative AI capabilities in AdTech. The company has also infused Agentic AI across its entire product portfolio, launching eight purpose-built AI Agents to enhance marketing solutions. Appier reported strong financial results for Q1 2024, surpassing revenue and profit targets. The leadership team includes co-founder and CEO Chih-Han Yu, co-founder and COO Winnie Lee, and co-founder and CIO Chia-Yung Su. Appier maintains a global presence with 17 offices across the Asia-Pacific region, Europe, and North America, positioning itself as a leader in AI-driven marketing automation.