Singapore Tourism Board and Ant International Renew Partnership to Boost Digital Tourism
Event summary
- Singapore Tourism Board (STB) and Ant International renewed their multi-year strategic partnership on February 26, 2026, to enhance tourism growth through digital innovation.
- The partnership aims to amplify Singapore’s destination appeal, advance digital tourism, and strengthen the competitiveness of Singapore’s travel ecosystem.
- In 2025, transactions via Alipay+ increased by 36% year-on-year, with Chinese travellers driving a 26% year-on-year increase in spending.
- Alipay+ Voyager, an in-app AI travel agent, was launched in six of Asia’s largest superapps to offer personalized recommendations and deals for travellers visiting Singapore.
- High-profile marketing campaigns with global celebrities Dylan Wang and Stefanie Sun were rolled out to promote Singapore to regional travellers.
The big picture
The renewed partnership between STB and Ant International underscores the growing importance of digital connectivity in tourism. With Asian travellers continuing to be key drivers of Singapore’s tourism industry, the collaboration aims to leverage data and technology to forecast trends and enhance the visitor experience. This strategic move aligns with STB’s Tourism 2040 roadmap, focusing on cultivating future demand and developing a future-ready tourism sector.
What we're watching
- Market Expansion
- How Ant International’s data and technology capabilities will drive deeper actionable insights sharing on travellers’ behaviours and enhance Singapore’s appeal as a destination.
- AI Integration
- The pace at which Alipay+ Voyager and other AI-driven innovations will be adopted by travellers and local businesses, shaping the future of travel.
- Regional Dynamics
- Whether the partnership can sustain growth from new markets like Kazakhstan and Italy, alongside traditional key markets such as China and Malaysia.
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