Ant International’s Bettr Launches Umrah Financing in Malaysia via…

Event summary

Bettr and Muslim Pro launched a Shariah-compliant Umrah financing service in Malaysia on August 10, 2026.
The solution uses Tawarruq structure via AS-SIDQ’s digital commodity trading platform for flexible repayment (12–24 months).
Muslim Pro’s 190M+ users can access Umrah packages with financing options integrated into the app.
Financing is targeted at Malaysian Muslims aged 30–50, helping manage pilgrimage costs without disrupting household finances.

The big picture

This partnership aligns with the growing demand for digital, Shariah-compliant financial solutions among Muslim communities. With Malaysia’s 22M Muslims representing a key market, Bettr and Muslim Pro are tapping into a $10B+ Umrah travel industry where flexible financing can bridge affordability gaps. The move also reflects Ant International’s broader strategy to expand Islamic finance offerings globally.

What we're watching

Market Expansion: Whether Bettr can replicate this model in other Muslim-majority markets beyond Malaysia.
Regulatory Compliance: How Shariah advisory firms like Masryef will influence future Islamic finance product structures.
Digital Integration: The pace at which fintech platforms embed faith-based financial services into lifestyle apps.