Alipay+ Partners with New York Liberty on Sustainability and…

Event summary

Ant International’s Alipay+ has partnered with the New York Liberty as an Official Sponsor and Innovation Partner for Sustainability, launching the 'Threes for Trees' initiative for the 2026 season.
The program commits to planting one tree in New York City for every three-pointer made by the Liberty at home games, with 91 trees pledged as of June 19.
Additional initiatives include the Liberty Sneaker Drive and support for Math Hoops, a math education program using basketball themes.

The big picture

Alipay+’s partnership with the New York Liberty reflects a growing trend among fintechs to align with sports organizations for sustainability and community initiatives. This move underscores Ant International’s commitment to expanding its U.S. presence through strategic collaborations that go beyond traditional financial services, tapping into broader societal impact goals.

What we're watching

ESG Impact: How Alipay+ will measure and report the environmental impact of its 'Threes for Trees' initiative, and whether it can scale similar programs globally.
Community Engagement: The effectiveness of Alipay+'s community initiatives in driving long-term brand loyalty and positive perception among U.S. consumers.
Strategic Partnerships: Whether this partnership signals a broader trend of fintech companies leveraging sports teams for ESG and community-focused marketing campaigns.