Amplify Execs to Detail AI's Impact on Legal Services Discovery at MDTLA CLE
Event summary
- Amplify executives Aron Solomon and Bridget Mercuri will lead a CLE webinar on September 16, 2026, for the Miami-Dade Trial Lawyers Association (MDTLA).
- The session will explore how AI-driven search systems, including Google AI Overviews, are transforming legal services discovery.
- Topics include the shift from traditional keyword search to entity-based discovery and the role of third-party media coverage in AI-generated authority signals.
- The program will also address professional-responsibility considerations surrounding AI-generated summaries and confidentiality risks.
The big picture
The webinar underscores the growing influence of AI on legal marketing, as traditional search rankings give way to AI-mediated discovery. This shift necessitates a strategic overhaul in how law firms manage their online presence and professional visibility. The session highlights the critical role of third-party credibility in an AI-driven landscape, where earned media and accurate, consistent information are paramount.
What we're watching
- AI Adoption
- How the pace of AI integration in legal services discovery will affect lawyer visibility and client acquisition.
- Regulatory Compliance
- Whether law firms can sustain compliance with advertising regulations in AI-generated environments.
- Reputational Risk
- The effectiveness of frameworks for monitoring and correcting inaccurate AI-generated descriptions of legal practices.