Amperity Named Leader in Snowflake’s Modern Marketing Data Stack Report — Amperity, LLC

Event summary

Amperity recognized as a Leader in Data and Identity by Snowflake’s Modern Marketing Data Stack report.
Report highlights Amperity’s role in unifying fragmented customer data for real-time decision-making.
Snowflake’s report based on insights from over 11,500 customers and ecosystem partners.
Amperity and Snowflake collaborate to help brands turn customer signals into actionable decisions.

The big picture

Amperity’s recognition underscores the growing importance of unified, real-time customer data in modern marketing. The collaboration with Snowflake highlights a broader industry trend toward AI-driven decision-making and governed data foundations. With over 400 brands relying on Amperity, the strategic partnership positions both companies to capitalize on the increasing demand for trusted customer context in an agentic enterprise environment.

What we're watching

Data Unification Trends: How the shift from fragmented tools to AI-driven, agentic systems will impact marketing organizations.
Execution Risk: Whether Amperity can sustain its leadership position as data gravity and privacy demands grow.
Market Dynamics: The pace at which brands adopt AI-ready marketing systems grounded in trusted customer data.