AI Redefines Consumer Loyalty as Brands Race to Adapt — Amperity, LLC

Event summary

Amperity's 2026 Consumer Priorities Report reveals 80% of generative AI users rely on tools like ChatGPT for brand discovery and purchase decisions.
63% of consumers would switch brands for a better offer, highlighting fluid loyalty in an AI-driven marketplace.
72% of consumers value personalized experiences, but 58% find invasive personalization off-putting.
Amperity surveyed 1,000 U.S. consumers aged 18-65 in May 2026 for the report.

The big picture

Amperity's findings underscore a seismic shift in consumer behavior, where AI tools are becoming the primary gatekeepers for brand discovery and loyalty. This challenges traditional marketing strategies and forces brands to prioritize real-time, context-aware engagement. The report highlights a competitive landscape where data trust and relevance are becoming key differentiators, particularly as consumers demand more control over their personalization experiences.

What we're watching

AI Dependency: How brands will adapt to AI's growing role in consumer decision-making.
Loyalty Dynamics: Whether traditional loyalty programs can compete with AI-driven recommendations.
Data Trust: The pace at which brands can build consumer trust in data usage for personalization.