Ameriprise Gains $120M Advisor from Merrill Lynch as Growth Push Continues
Event summary
- Colin Gates, managing $120M in assets, joins Ameriprise from Merrill Lynch
- Gates joins The Atlantic Group, an Ameriprise practice with $2B in AUM
- The Atlantic Group added 3 advisors and $400M in AUM since joining Ameriprise in October 2025
- Ameriprise has attracted 1,700 experienced advisors over the past 5 years
The big picture
Ameriprise's ability to attract high-AUM advisors like Gates underscores its strategic focus on technology and growth support. The move aligns with broader industry trends of advisor consolidation and firms investing in digital tools to enhance client service. With 1,700 advisors joining in the past 5 years, Ameriprise is positioning itself as a destination for advisors seeking scalable growth platforms.
What we're watching
- Recruitment Momentum
- Whether Ameriprise can sustain its advisor recruitment pace from competitors like Merrill Lynch
- Technology Integration
- How effectively Gates integrates Ameriprise's technology to enhance client experience and operational efficiency
- Team Expansion Impact
- The pace at which The Atlantic Group can scale its $2B AUM practice with new advisor additions
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