Ameriprise Doubles Down on Brand Trust with National Advisor-Centric Campaign — Ameriprise Financial, Inc.

Event summary

Ameriprise launched a national advertising campaign on September 21, 2026, building on its Advice Worth Talking About® brand platform.
The campaign includes three TV spots: “Integrity Matters,” “Advice You Can Rely On,” and “Confidence Makes the Difference.”
Ads will run across major broadcast networks, cable channels, and streaming platforms, with digital and social media extensions.
Ameriprise highlights its 4.9/5 client satisfaction rating and 90% client recommendation rate in the campaign.

The big picture

Ameriprise's campaign underscores the growing importance of brand trust in wealth management, particularly as clients navigate complex financial landscapes. The firm's emphasis on advisor relationships and client satisfaction metrics aligns with industry trends favoring personalized, high-touch financial advice. With over 10,000 advisors and a long-standing reputation, Ameriprise is positioning itself as a leader in the advice-driven wealth management segment.

What we're watching

Brand Differentiation: Whether Ameriprise can sustain its brand advantage in a crowded wealth management landscape through this campaign.
Advisor Recruitment: How the campaign's emphasis on brand trust will affect Ameriprise's ability to attract and retain top financial advisors.
Client Acquisition: The pace at which the campaign converts brand awareness into new client relationships for Ameriprise advisors.