$270M Wealth Practice Defects from Raymond James to Ameriprise
Event summary
- $270M AUM wealth practice Johnson Stivender switches from Raymond James to Ameriprise.
- Team includes three advisors and two support staff, citing tech, growth, and succession planning needs.
- Ameriprise has added ~1,700 advisors over the past five years through similar acquisitions.
- Practice highlights AI-driven client experience and scalable financial planning tools as key attractions.
The big picture
This move underscores Ameriprise’s strategy of attracting high-AUM practices with tech and succession planning as key differentiators. The wealth management industry continues to see advisor migration driven by platform capabilities rather than brand loyalty alone. With ~1,700 advisors joining in five years, Ameriprise is positioning itself as a consolidator in the independent channel.
What we're watching
- Tech Integration
- How quickly Ameriprise can onboard the practice's existing clients onto its AI-driven platform without service disruption.
- Growth Strategy
- Whether Ameriprise’s coaching and marketing support will accelerate client acquisition for Johnson Stivender beyond historical rates.
- Succession Execution
- The pace at which Ameriprise formalizes the practice's succession plan, given its emphasis on long-term sustainability.