Ameriprise Financial Named Among Newsweek’s Most Trustworthy Companies — Ameriprise Financial, Inc.

Event summary

Ameriprise Financial ranked among Newsweek’s 'Most Trustworthy Companies in America 2026' based on a survey of 25,000 U.S. residents.
The ranking evaluated trust from customer, investor, and employee perspectives, plus social listening analysis.
Ameriprise paid a fee to publicly cite the results but did not pay for evaluation.
The firm operates with over 10,000 financial advisors and $130+ years of history.

The big picture

Ameriprise’s recognition underscores the growing importance of trust in financial services, particularly as clients demand transparency and personalized advice. The firm’s long-standing relationships and advisor network position it well in an industry facing regulatory scrutiny and digital disruption. With $1+ trillion in AUM, maintaining this trust could be a key differentiator against competitors like Fidelity and Charles Schwab.

What we're watching

Trust as Competitive Advantage: How Ameriprise will leverage this recognition to differentiate itself in a crowded wealth management landscape.
Sustainability of Trust Metrics: Whether the firm can maintain high trust scores amid evolving client expectations and market volatility.
Advisor Retention Dynamics: The pace at which Ameriprise retains its 10,000+ advisors, given trust as a key factor in advisor loyalty.