Ameriprise Wins 2026 Halo Award for Cancer Financial Care Initiative
Event summary
- Ameriprise Financial received the 2026 Gold Halo Award for Best Direct Service Initiative from Engage for Good for its partnership with Angel Foundation’s Financial Care Program.
- The program provides personalized financial education and planning for cancer patients, supported by Ameriprise’s philanthropic funding and pro bono Certified Financial Planner™ volunteers.
- Over 1,300 families have been served through the program, which includes one-on-one financial planning sessions, workshops, and on-demand learning modules.
- Ameriprise volunteers contributed more than 50,000 hours to nonprofits in 2025, demonstrating the firm’s commitment to volunteerism.
The big picture
Ameriprise’s recognition highlights the growing trend of financial services firms leveraging their expertise to address social issues, particularly in healthcare. The initiative aligns with broader industry efforts to integrate corporate social responsibility with core business capabilities, potentially enhancing brand loyalty and employee engagement. With over 10,000 financial advisors, Ameriprise has the scale to amplify the impact of such programs.
What we're watching
- Program Scalability
- Whether Ameriprise can expand the Financial Care Program to other regions or demographics beyond cancer patients.
- Volunteer Engagement
- The pace at which Ameriprise can sustain and grow its volunteer base to support similar initiatives.
- Impact Measurement
- How Ameriprise will track and report the long-term financial and emotional benefits for participants.
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