American Rebel Holdings, Inc.

American Rebel Holdings, Inc. is a Nashville, Tennessee-based company focused on establishing itself as "America's Patriotic Brand" by offering products that allow customers to express their values. The company's core mission is to operate at the intersection of personal security, patriotic lifestyle, and consumer products.

The company designs, manufactures, and markets a diverse range of products under the American Rebel brand. Its offerings include branded safes and personal security products, such as gun safes, along with apparel and accessories for men and women. Additionally, American Rebel Holdings has expanded into the beverage market with American Rebel Light Beer, which is marketed as "America's Patriotic, God-Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer." Products are sold through various channels, including online platforms, dealers, regional retailers, and specialty stores.

In recent developments, American Rebel Holdings has been actively expanding the distribution and market presence of its American Rebel Light Beer, securing new distribution agreements and engaging in sponsorships, including with NHRA Motorsports. The company acquired Champion Safe Company in July 2022, significantly growing its revenue base. In February 2026, it formed American Rebel Licensing NIL I, Inc. to explore third-party brand licensing opportunities. Charles A. Ross Jr. serves as the Founder, CEO, Treasurer, Secretary, and Executive Chairman. The company has also navigated compliance challenges and reverse stock splits, with its shares currently trading on the OTC Markets under the ticker AREB.