American Outdoor Brands Expands Fishing Ecosystem with SCORETRACKER® LIVE Consumer Launch
Event summary
- American Outdoor Brands' BUBBA® and Major League Fishing (MLF) launched SCORETRACKER® LIVE for consumers on July 13, 2026.
- The platform, previously used in professional tournaments, is now available nationwide through the BUBBA® app.
- BUBBA® also introduced new connected products at ICAST 2026, including the Smart Bump Board and Tournament Weigh Station.
- SCORETRACKER® LIVE has been field-tested for over 91,000 hours in MLF events.
The big picture
American Outdoor Brands is leveraging its partnership with Major League Fishing to bring professional-grade tournament technology to the broader fishing community. This move aligns with the growing trend of digital transformation in niche sports, where real-time data and connectivity are enhancing both competition and spectator engagement.
What we're watching
- Market Adoption
- How quickly SCORETRACKER® LIVE will be adopted by amateur and local tournament organizers.
- Ecosystem Growth
- Whether BUBBA® can sustain momentum in expanding its connected fishing ecosystem with new hardware products.
- Competitive Response
- The pace at which competitors will develop similar real-time scoring and connected fishing solutions.
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