American Outdoor Brands Expands ClayCopter Platform with New Launchers and Targets
Event summary
- American Outdoor Brands introduces the ClayCopter Surface-to-Air™ Launcher, priced at $549.99, as the centerpiece of its expanded ClayCopter™ platform.
- The new lineup includes the ClayCopter Rip-Launcher™ ($99.99), Caldwell Clays™ App, and three new target types: UFO™, Stealth Drone™, and XV™.
- The platform now supports up to 10 wirelessly connected launchers via the Caldwell Clays™ App, enabling customizable target presentations.
- Products will debut at SHOT Show 2026 in Las Vegas (January 20-23) at Booth #11860.
The big picture
American Outdoor Brands is transforming the shotgun target shooting market with its scalable ClayCopter™ platform, moving beyond handheld launchers to a full ecosystem. This expansion reflects a broader industry trend toward smart, customizable shooting accessories that cater to both hobbyists and professionals. The integration of app-controlled launchers and specialized targets positions the company to capture a growing segment of tech-savvy outdoor enthusiasts.
What we're watching
- Market Adoption
- Whether the expanded ClayCopter™ ecosystem can attract both recreational shooters and commercial range operators.
- Competitive Positioning
- How this platform expansion positions American Outdoor Brands against traditional clay target systems.
- Technological Integration
- The pace at which smart launcher technology and app integration become industry standards in shooting sports.
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