American Outdoor Brands Launches Smart Clay Target System with Bluetooth Connectivity
Event summary
- American Outdoor Brands unveiled the Claymore Connect™, a Bluetooth-enabled smart clay target launcher with a $549.99 MSRP.
- The device weighs 35 lbs, includes a Li-ion battery, and can launch over 350 targets on a single charge.
- The launcher pairs with the Caldwell Clays™ App for remote control of up to 10 throwers from 100 yards away.
- Product demonstration scheduled at SHOT Show 2026 in Las Vegas from January 20-23.
The big picture
American Outdoor Brands is pushing digital innovation into traditional shooting sports with the Claymore Connect™. This launch reflects a broader industry trend of integrating smart technology into outdoor recreation equipment. The product's portability and advanced features could attract both casual shooters and competitive athletes, potentially expanding the market for smart shooting accessories.
What we're watching
- Market Adoption
- Whether recreational shooters will embrace smart technology in traditional clay shooting.
- Competitive Response
- How competitors will react to this technological advancement in the clay target market.
- Product Expansion
- The pace at which American Outdoor Brands can develop additional smart shooting accessories.
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