Amcor's Ultra-Performance Stretch Film Wins Sustainability Award
Event summary
- Amcor’s Earth Sense® Pro Recycled Content Stretch Hand Film won a Silver Flexible Packaging Achievement Award in the Sustainability category at the 2026 FPA Annual Meeting.
- The film features 30% post-consumer recycled (PCR) and 5% post-industrial recycled (PIR) content, achieving performance comparable to thicker films with less material.
- Amcor’s innovation addresses historical challenges in integrating PCR into thin-gauge stretch films, expanding its feasibility for broader applications.
- The FPA competition received 360 submissions this year, recognizing 36 solutions across performance, functionality, and sustainability.
The big picture
Amcor’s award highlights the growing emphasis on sustainability in flexible packaging, where recycled content remains a key differentiator. The company’s ability to integrate high levels of PCR into thin-gauge films positions it as a leader in circular economy solutions, addressing both environmental and performance demands. This innovation could set a new industry standard for stretch film applications.
What we're watching
- Market Adoption
- How quickly customers will transition to Amcor’s ultra-performance stretch film given its sustainability and performance advantages.
- Competitive Response
- Whether competitors will accelerate their own recycled-content innovations in response to Amcor’s breakthrough.
- Regulatory Influence
- The pace at which regulatory incentives for recycled materials could further drive demand for Amcor’s Earth Sense® Pro film.
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