WNBA and AWS Ink Multi-Year Deal to Boost Fan Engagement with AI-Powered Analytics
Event summary
- WNBA and AWS announced a multi-year partnership on May 7, 2026, focused on fan engagement, innovation, and growth.
- AWS becomes the Official Cloud and Cloud AI Partner of the WNBA and joins the WNBA Changemakers Collective.
- Launch of WNBA Inside the Game powered by AWS, an advanced statistics platform using real-time player tracking data.
- AWS will be the Presenting Partner of WNBA Live, the league’s fan festival during AT&T WNBA All-Star 2026 in Chicago.
The big picture
This partnership marks AWS’s first with a women’s professional sports league, building on its work across sports to drive innovation and growth. The WNBA, entering its 30th season, continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. The league’s dedication to societal impact is supported by the WNBA Changemakers Collective, a group of purpose-driven companies working to empower players and drive business transformation across women’s sports.
What we're watching
- Fan Engagement
- How the AI-powered analytics platform will affect fan engagement and league growth.
- Innovation Pace
- The pace at which AWS and the WNBA introduce new AI-powered metrics and features.
- Strategic Impact
- Whether this partnership will set a precedent for other women’s sports leagues.
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