J.P. Morgan Asset Management Launches Long/Short ETF for Broad Investor Access
Event summary
- J.P. Morgan Asset Management launched the JPMorgan U.S. Large Cap Value Plus ETF (JLVP) on July 31, 2026.
- The fund combines a long U.S. large-cap portfolio with short positions to pursue both sides of equity markets.
- JLVP is managed by Scott Blasdell and Jim Brown, leveraging a 40-year fundamental valuation framework.
- The management fee is temporarily waived to 49 basis points through February 29, 2028, then rises to 65 basis points.
The big picture
J.P. Morgan Asset Management is expanding its active ETF lineup with a value-oriented long/short strategy, targeting investors seeking diversification amid elevated index concentration. The firm manages $25 billion in global equity extension strategies as of June 30, 2026, reinforcing its leadership in active ETFs. This launch underscores the trend toward institutional-grade strategies being democratized for broader investor access.
What we're watching
- Performance Differentiation
- Whether JLVP can deliver alpha through its long/short strategy in a concentrated market environment.
- Fee Structure Impact
- The pace at which investor adoption accelerates before the fee waiver expires in 2028.
- Competitive Positioning
- How J.P. Morgan's extension strategy scales against traditional long-only ETFs and hedge funds.
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