Gerber Kawasaki Taps Altruist for Custodial Services in $10B Growth Push
Event summary
- Gerber Kawasaki, managing $4.09B in AUM, selects Altruist as its custodial partner.
- Firm plans to move all new business to Altruist to streamline operations and scale to $10B.
- Altruist's self-clearing model, fractional share trading, and unified platform cited as key factors.
- Gerber Kawasaki will leverage Altruist’s AI platform Hazel for tax planning services.
The big picture
Gerber Kawasaki’s shift to Altruist reflects a broader industry trend of independent advisors adopting tech-forward custodial solutions to enhance scalability and service efficiency. The move underscores the growing importance of AI-driven tools like Hazel in wealth management, as firms seek to automate high-impact services while maintaining personalized client relationships.
What we're watching
- Integration Challenges
- How smoothly Gerber Kawasaki transitions new business to Altruist’s platform without operational disruptions.
- Scalability Test
- Whether Altruist can support Gerber Kawasaki’s rapid growth from $4B to $10B in AUM.
- AI Utilization
- The pace at which Hazel’s AI-driven tax planning services expand Gerber Kawasaki’s client offerings.
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