ALS Network and Hellenic ALS Association Launch Cross-Border Awareness Campaign via Greek Island Paddle Expedition
Event summary
- ALS Network and Hellenic ALS Association collaborate on a Greek Island paddle expedition from October 5-12, 2026.
- Longtime ALS Network supporter Tom Horton leads the expedition to honor his late mother and raise ALS awareness.
- Fundraising efforts will support ALS initiatives in both the U.S. and Greece.
- The Hellenic ALS Association will lead fundraising in Greece, while ALS Network handles U.S. donations.
The big picture
This collaboration highlights the growing trend of international partnerships in healthcare advocacy, leveraging cultural connections to amplify awareness and funding for neurodegenerative diseases. The campaign underscores the need for global cooperation in addressing ALS, a disease that transcends geographical boundaries. The strategic alliance between ALS Network and Hellenic ALS Association could serve as a model for other cross-border initiatives in the nonprofit sector.
What we're watching
- Cross-Border Synergy
- How the collaboration between ALS Network and Hellenic ALS Association will impact ALS awareness and fundraising in both countries.
- Campaign Momentum
- The pace at which the paddle expedition generates donations and media attention for ALS initiatives.
- Long-Term Impact
- Whether this campaign sets a precedent for future international collaborations in ALS research and support.
