Alpha Modus Secures 13th Patent for In-Store Retail Media Handoff
Event summary
- Alpha Modus Corp. was granted U.S. Patent No. 12,725,176 covering the retail media handoff, its 13th U.S. patent.
- The patent describes a method for tracking shopper behavior in-store and delivering personalized offers to their mobile devices.
- The patent's priority chain dates back to a provisional application filed in July 2013.
- Alpha Modus defeated a motion to dismiss brought by MNTN in August 2026.
The big picture
Alpha Modus's latest patent strengthens its position in the rapidly growing retail media space, where in-store shopper engagement is becoming a key differentiator. The company's ability to monetize first-party in-store data through personalized offers aligns with the industry's shift towards more targeted and measurable advertising. With 13 patents and one pending, Alpha Modus is building a robust defensive moat in a competitive landscape.
What we're watching
- Patent Enforcement
- Whether Alpha Modus will use its patent portfolio to challenge competitors like MNTN more aggressively.
- Retail Media Growth
- How the $71.09 billion retail media spend in 2026 will impact Alpha Modus's market positioning.
- Technology Adoption
- The pace at which retailers and brands adopt Alpha Modus's in-store behavior tracking and personalized offer delivery system.