Allianz Partners Survey Highlights Rising Demand for Event Ticket Insurance Amid Soaring Prices
Event summary
- 87% of Allianz Partners' Event Ticket Protector customers plan to attend ticketed events in 2026, with 71% attending at least three events annually.
- Average ticket prices have increased 38% since 2019, driving demand for ticket insurance.
- 69% of respondents consistently insured events they were unable to attend, primarily due to illness or injury (50%).
- 89% of customers found the claim process for Event Ticket Protector very easy or somewhat easy.
The big picture
The survey underscores a shift in consumer behavior, where ticket insurance is increasingly seen as a necessity due to rising event costs. Allianz Partners is positioning itself as a key player in this growing market, offering protection that aligns with the financial commitments of eventgoers. The integration of travel and ticketed events further amplifies the need for comprehensive insurance solutions, creating opportunities for Allianz Partners to expand its product offerings.
What we're watching
- Pricing Dynamics
- Whether Allianz Partners can sustain premium growth as ticket prices continue to rise.
- Market Expansion
- How the company will leverage its ticketing partners to expand Event Ticket Protector adoption.
- Claim Efficiency
- The pace at which Allianz Partners can maintain high claim satisfaction rates amid increased demand.
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