Alliance Entertainment Expands Collectibles Portfolio with Handmade by Robots at New York Toy Fair 2026
Event summary
- Alliance Entertainment will exhibit at the New York Toy Fair 2026 (February 14–17) to showcase its expanding collectibles portfolio, including Handmade by Robots' new vinyl figures tied to globally recognized franchises.
- Handmade by Robots, acquired by Alliance in late 2024, will debut new figures and limited-edition chase variants at the event.
- Endstate Authentic, Alliance's NFC-enabled authentication platform, will also be present to discuss next-generation authentication and serialized collectibles.
- Alliance serves over 35,000 retail and e-commerce storefronts with a catalog exceeding 340,000 unique SKUs.
The big picture
Alliance Entertainment is leveraging its extensive distribution network and owned-brand strategy to strengthen its position in the collectibles market. The company's focus on licensed collectibles and authentication technology aligns with industry trends toward transparency and secondary-market engagement. With over 35,000 retail partners and a catalog of 340,000 SKUs, Alliance is well-positioned to capitalize on the growing demand for premium collectibles.
What we're watching
- Brand Differentiation
- How Handmade by Robots' unique 'knit-look' aesthetic will drive sell-through across multiple retail channels.
- Market Expansion
- Whether Alliance can sustain growth through exclusive distribution arrangements with premium collectibles brands.
- Technology Adoption
- The pace at which Endstate Authentic's NFC-enabled platform will be adopted by toy companies and collectible brands.