Aflac Teams with Rachel Zoe to Boost Cancer Screenings via Fashion Campaign
Event summary
- Aflac and fashion designer Rachel Zoe launched a limited-edition jacket featuring a QR code to drive cancer screenings as part of the Check for Cancer campaign.
- The Aflac Fit Checks Sweepstakes, live from September 22, 2026, offers a chance to win the jacket by completing a Cancer Screening Assessment.
- Aflac aims to increase cancer screenings by 10% by 2035 through this initiative, leveraging social media and influencer partnerships.
- The 2026 Aflac Wellness Matters Survey reveals 46% of Americans are unaware of age-recommended cancer screenings, with 90% of Gen Z diagnosed with cancer admitting to avoiding screenings.
The big picture
Aflac's collaboration with Rachel Zoe represents a strategic pivot towards leveraging fashion and social media to address a critical public health issue. By integrating cancer screening awareness into a popular trend like Fit Checks, Aflac aims to make early detection a mainstream conversation. This initiative aligns with broader industry trends of using non-traditional marketing channels to engage younger audiences and improve health outcomes.
What we're watching
- Campaign Effectiveness
- Whether Aflac's fashion-driven approach can significantly boost cancer screening awareness and participation among younger demographics.
- Influencer Impact
- The role of cancer survivors and influencers in amplifying the campaign's reach and driving behavioral change.
- Long-Term Goals
- The pace at which Aflac can achieve its 10% increase in cancer screenings by 2035 through this and future initiatives.
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