Adyen Launches AI-Powered Checkout Personalization Tool — Adyen N.V.

Event summary

Adyen launched 'Personalize', an AI-driven tool within its Adyen Uplift suite, to tailor checkout experiences in real-time based on shopper behavior.
The product aims to increase conversion rates and lower transaction costs by dynamically adjusting payment methods and security steps.
In 2025, Adyen Uplift helped over 6,500 businesses achieve an average 1.19% higher conversion rate, with some reaching up to 6%.
Initial pilot results show Personalize can improve conversion rates by up to 6% and lower transaction costs by up to 3%.
The tool is now available to Adyen customers as part of the Adyen Uplift payment optimization suite.

The big picture

Adyen's Personalize tool addresses key pain points in online checkout processes, including high transaction fees and cart abandonment. This launch comes as businesses increasingly seek to optimize their payment systems for both cost efficiency and user experience. The tool builds on the success of Adyen Uplift, which has already demonstrated significant improvements in conversion rates and reduced false positives.

What we're watching

Adoption Pace: The pace at which Adyen's existing customer base integrates Personalize into their checkout processes.
Competitive Response: How competitors in the payment processing space react to this AI-driven personalization feature.
Performance Scaling: Whether the initial pilot results can be replicated at scale across different industries and business sizes.