AdvancedMD Taps Former SimplePractice Exec as CMO, Unveils 'Move Care Forward' Platform — AdvancedMD, Inc.

Event summary

Stephanie Cho appointed Chief Marketing Officer of AdvancedMD on June 3, 2026.
Launch of 'Move Care Forward' brand platform targeting administrative inefficiencies in independent practices.
Cho brings experience from SimplePractice, Intuit, Wells Fargo, and American Express.
AdvancedMD has over 13,000 practices and 850 billing companies using its platform.
Recent AI-enabled solutions include Ambient Listening and Transcription, and AI Action Items.

The big picture

AdvancedMD's strategic pivot toward administrative efficiency aligns with broader industry trends of consolidating practice management tools. The appointment of Cho, with her product-led growth background, signals an intensified focus on scaling AI-driven solutions. With over 13,000 practices relying on its platform, AdvancedMD is positioning itself as a key player in the cloud-based healthcare software space.

What we're watching

Market Differentiation: Whether AdvancedMD's focus on revenue cycle management can sustain competitive advantage...
AI Integration: The pace at which AI-enabled solutions will drive adoption among independent practices...
Execution Risk: How effectively Cho can translate her experience to AdvancedMD's target market...