ADT Tops Newsweek Rankings for Trust, Brand, and Customer Service

Event summary

  • ADT Inc. ranked as America’s Most Trustworthy Company, Most Trusted Brand, and Best Customer Service by Newsweek in 2026.
  • Recognition based on partnerships with Statista and BrandSpark, highlighting ADT’s customer trust and service reliability.
  • ADT is the highest-ranked smart home security company in the trusted and trustworthy categories.
  • Kim Miller, ADT’s EVP and Chief Marketing & Communications Officer, emphasized trust as foundational to ADT’s mission.

The big picture

ADT’s recognition by Newsweek underscores the growing importance of trust and customer service in the smart home security industry. As competition intensifies, ADT’s ability to maintain its reputation for reliability and service excellence will be critical in retaining market share. The company’s long-standing presence and extensive network of professionals further solidify its position as a leader in the sector.

What we're watching

Brand Loyalty
How ADT’s recognition will impact customer retention and acquisition in a competitive smart home security market.
Market Differentiation
Whether ADT can sustain its leadership position through continued trust and service excellence.
Industry Trends
The pace at which trust and customer service become key differentiators in the smart home security sector.

Related topics

Rankings