Adobe and LinkedIn Launch AI Skills Initiative for Marketing Professionals
Event summary
- Adobe and LinkedIn launched 'AI Essentials for Marketers', a global initiative to help marketing professionals develop AI skills.
- The initiative includes four role-based courses available in 47 languages, spanning digital marketing, content creation, social communications, and data analytics.
- LinkedIn Economic Graph data shows that the share of marketing job postings requiring AI literacy skills has more than doubled year-over-year (up 113%).
- Courses will be available free of charge on LinkedIn Learning and Adobe Experience League.
- The initiative builds on Adobe Digital Academy’s $100 million investment in donations, scholarships, product access, and partnerships.
The big picture
The initiative reflects the growing importance of AI skills in the marketing industry, as evidenced by the doubling of job postings requiring AI literacy. Adobe and LinkedIn are leveraging their respective strengths in marketing tools and professional networking to address this skills gap. The partnership underscores the strategic shift towards AI-driven marketing practices and the need for continuous professional development in a rapidly evolving technological landscape.
What we're watching
- Adoption Pace
- The pace at which marketing professionals will enroll in and complete the AI Essentials for Marketers courses.
- Skill Impact
- How the AI skills acquired through this initiative will affect marketing job performance and career advancement.
- Industry Standards
- Whether this initiative will set a new standard for AI training in the marketing industry.
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