Addigy Expands Apple Device Management in Australia via Leader Cloud Partnership
Event summary
- Addigy partners with Leader Cloud to offer Apple device management to 4,000+ Australian MSPs.
- Leader Cloud provides local support to help MSPs scale Apple device management services.
- Addigy’s platform enables real-time device visibility, automated deployment, and security monitoring.
- Apple business adoption grew 11% in 2025, outpacing the industry average of 3.3% (Omdia).
- Partnership expands Addigy’s global presence in a high-growth market segment.
The big picture
Apple’s accelerating business adoption is driving demand for specialized device management solutions. This partnership positions Addigy to capture a growing share of the Australian MSP market, where Apple device deployments are outpacing broader industry trends. The deal underscores the strategic importance of regional distribution networks in scaling SaaS solutions for niche enterprise segments.
What we're watching
- Market Penetration
- How quickly Addigy can convert Leader Cloud’s MSP network into paying customers.
- Competitive Response
- Whether competitors like Jamf or Kandji will counter with similar regional partnerships.
- Revenue Growth
- The pace at which Addigy can scale recurring revenue from Australian MSPs.
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