Addigy Bakes Identity Management into Apple Fleet Platform at No Extra Cost
Event summary
- Addigy launched Addigy Identity, a suite of identity management features included at no additional cost in all plans.
- The update includes IdP-native login, FileVault single sign-in, and multi-tenant support for Apple fleets.
- Early customer reports show time savings, with one IT engineer reducing device setup from 15 minutes to 3–5 minutes.
- Addigy Identity supports Okta, Microsoft Entra ID, and Google Workspace for user management and policy targeting.
The big picture
Addigy's move reflects a broader industry shift toward treating identity as the cornerstone of device management, not an add-on. The inclusion of identity features at no extra cost challenges traditional pricing models in the Apple MDM space, potentially setting a new standard for security and usability. The focus on multi-tenant support also addresses the growing complexity of IT environments where multiple identity providers coexist.
What we're watching
- Market Differentiation
- How Addigy's no-cost identity management will position it against competitors in the Apple MDM space.
- Adoption Pace
- The pace at which managed service providers and IT teams migrate to Addigy Identity for streamlined Apple fleet management.
- Feature Expansion
- Whether Addigy can sustain its architectural bet on multi-tenant identity management as the industry evolves.
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