Addigy Doubles Down on Europe as Apple Device Adoption Surges
Event summary
- Addigy appoints Michel van den Berg, former Jamf EMEIA GM, as Head of International Sales & Channels to lead European expansion.
- Company is accelerating product development to meet European compliance and localization requirements, including UK Cyber Essentials, NIS2, and EU Cyber Resilience Act.
- Addigy adds Spanish, German, and French to its platform’s self-service capabilities and expands European support hours.
- Cristina Daroca joins as VP of Global Marketing, bringing 15 years of technology marketing leadership.
The big picture
Addigy's expansion into Europe comes as Apple devices become increasingly prevalent in enterprise environments across the region. The company is positioning itself to capitalize on the growing demand for specialized Apple device management solutions that offer real-time visibility, multi-tenancy, and security compliance at scale. This move underscores the broader industry trend of shifting away from legacy MDM tools towards more agile, enterprise-grade solutions tailored for Apple ecosystems.
What we're watching
- Regulatory Compliance
- Whether Addigy can effectively navigate and integrate European compliance standards into its platform.
- Market Penetration
- The pace at which Addigy can capture market share in Europe amid growing Apple device adoption.
- Competitive Dynamics
- How Addigy's strategic hires and product enhancements will position it against established competitors like Jamf.
Related topics