ADAMA Expands Botanical Fungicide Actavan® to Australia and New…

Event summary

ADAMA Ltd. launched Actavan®, a plant-based fungicide for grapes, in Australia and New Zealand on October 1, 2026.
Actavan® is a Systemic Acquired Resistance (SAR) elicitor derived from beet extract, stimulating plants' natural defenses against Botrytis.
The product received a new classification from the Fungicide Resistance Action Committee (FRAC) in P Group 11, recognizing its distinct mode of action.
Actavan® offers zero residue and no pre-harvest interval, providing flexibility for growers to protect fruit quality through harvest and post-harvest storage.

The big picture

ADAMA's launch of Actavan® underscores the growing emphasis on botanical and sustainable solutions in the crop protection industry. The product's unique mode of action and compatibility with integrated pest management (IPM) programs position it as a strategic tool for resistance management, addressing the increasing need for sustainable disease control in global agriculture. The expansion into Australia and New Zealand marks a significant step in ADAMA's strategy to strengthen its presence in key agricultural markets.

What we're watching

Market Adoption: The pace at which Actavan® gains traction among grape growers in Australia and New Zealand will indicate its competitive positioning against existing fungicide solutions.
Regulatory Compliance: Whether Actavan®'s classification in FRAC P Group 11 will facilitate broader regulatory approvals in other key agricultural markets.
Sustainability Trends: How ADAMA's focus on plant-derived, biodegradable solutions aligns with evolving consumer and regulatory demands for sustainable agricultural practices.