ADAMA Expands Latin American Footprint with Ravari® Insecticide Launch
Event summary
- ADAMA Ltd. launched Ravari®, a dual mode-of-action insecticide, in Latin America on September 2, 2026.
- Ravari® combines novaluron and CTPR in a water-based SC formulation using ADAMA's Ayalon™ Formulation Technology.
- The product targets key pests across their lifecycle, supporting resistance management for fruit and vegetable growers.
- Commercial sales of Ravari® will begin in September 2026.
The big picture
ADAMA's launch of Ravari® in Latin America underscores the company's strategic focus on providing innovative solutions for resistance management in crop protection. This move aligns with broader industry trends towards sustainable agriculture and the need for effective pest control solutions that meet export market standards. The product's dual mode-of-action and water-based formulation technology position ADAMA to compete in a market increasingly concerned with environmental impact and regulatory compliance.
What we're watching
- Market Penetration
- How quickly Ravari® can gain market share in Latin America against established competitors.
- Regulatory Compliance
- Whether Ravari® meets the stringent demands of export markets, particularly the United States.
- Grower Adoption
- The pace at which fruit and vegetable growers adopt Ravari® for its resistance management benefits.
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