ADAMA Expands US Portfolio with Systemic Insecticide Ateka for Sucking Pests
Event summary
- ADAMA launched Ateka™ insecticide on March 9, 2026, targeting sucking pests in fruit and vegetable crops.
- Ateka uses Spirotetramat with proprietary Ayalon Formulation Technology for faster plant uptake and systemic control.
- Registered for use in citrus, pome fruit, stone fruit, grapes, leafy greens, and fruiting vegetables.
- Product claims broader-spectrum control of aphids, psyllids, mites, scales, thrips, leafminers, mealybugs, and whiteflies.
The big picture
ADAMA’s launch of Ateka underscores the growing emphasis on systemic solutions in pest management, particularly for high-value specialty crops. The product’s proprietary formulation technology positions it as a potential disruptor in an industry increasingly focused on efficiency and sustainability. With direct presence in top agricultural markets, ADAMA aims to leverage its global distribution network to scale adoption.
What we're watching
- Market Adoption
- How quickly Ateka gains traction among US growers compared to existing systemic insecticides.
- Regulatory Expansion
- Whether ADAMA secures registrations in additional territories beyond the US.
- Competitive Response
- How incumbent crop protection firms react to Ateka’s performance claims and formulation advantages.
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