ADAMA Launches High-Concentration Herbicide Novali for Row Crops
Event summary
- ADAMA Ltd. launched Novali™, a high-load liquid Pyroxasulfone herbicide for row crops like soybeans and corn.
- Novali™ contains 40% more active ingredient per gallon than standard liquid Pyroxasulfone products.
- The product leverages ADAMA's Sesgama™ formulation technology for improved handling, transport, and storage efficiency.
- Commercial sales of Novali™ began in June 2026.
The big picture
ADAMA's launch of Novali™ underscores the growing emphasis on high-efficiency, residual weed control solutions in the crop protection industry. The product's advanced formulation technology aligns with broader trends toward operational efficiency and sustainability in agriculture. As resistant weeds become more prevalent, ADAMA's ability to integrate innovative chemistry into its portfolio will be critical for maintaining market share.
What we're watching
- Market Adoption
- How quickly Novali™ gains traction among row crop growers facing resistant weed pressure.
- Portfolio Expansion
- Whether ADAMA can sustain its broader weed control strategy with additional formulations.
- Competitive Positioning
- The pace at which competitors respond with similar high-concentration herbicide solutions.
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