Ada Support Inc.

Ada Support Inc., commonly known as Ada, is a Canadian company headquartered in Toronto, Ontario. Founded in 2016, its core business is providing an AI-powered customer service automation platform. Ada's mission is to make customer service extraordinary for everyone by enabling businesses to resolve customer interactions autonomously through artificial intelligence.

Ada's primary offering is its Agentic Customer Experience (ACX) platform, which deploys AI agents to automate customer inquiries across various channels, including web chat, email, voice, SMS, WhatsApp, and social media. The platform utilizes a "Reasoning Engine" and integrates with existing enterprise tech stacks to provide personalized and efficient support. Ada serves enterprise-level clients across diverse market segments such as financial services, e-commerce, telecommunications, and SaaS, with notable customers including Meta, Verizon, AirAsia, YETI, Square, and Monday.com.

Co-founded by Mike Murchison, who serves as CEO, and David Hariri, Ada is a privately held company. The company has recently expanded its platform with generative AI and voice capabilities to enhance omnichannel automation. Ada aims to autonomously resolve over 80% of customer inquiries, significantly reducing the workload on human support staff. In 2023, Ada was recognized on the Deloitte North America Technology Fast 500 list for achieving 528% revenue growth from 2019 to 2022 and was a finalist for the CX Award's Best Use of AI category.