Activate Taps AI Strategist Scott Shultz as CTO to Fuel Global Expansion
Event summary
- Activate appointed Scott Shultz as Chief Technology Officer on June 15, 2026.
- Shultz brings 30 years of experience in technology innovation from Exeter Finance, Topgolf, and Main Event Entertainment.
- Shultz holds an MBA from Texas Christian University and a Post-Graduate Certificate in AI and Machine Learning from the University of Texas at Austin.
- Activate operates over 75 locations across 12 countries, positioning itself as North America's fastest-growing entertainment experience.
The big picture
Activate's appointment of Scott Shultz as CTO underscores its commitment to technology-driven growth in the competitive active gaming market. With over 75 locations globally, the company is positioning itself as a leader in immersive entertainment, leveraging AI and machine learning to enhance customer experiences and operational efficiency. Shultz's background in scaling high-growth organizations suggests a strategic focus on innovation and global expansion.
What we're watching
- Technology Integration
- How Shultz's AI and machine learning expertise will accelerate Activate's proprietary technology development.
- Global Scaling
- Whether Activate can maintain its rapid international expansion while ensuring consistent guest experiences.
- Competitive Differentiation
- The pace at which Activate can leverage emerging technologies to stay ahead in the active gaming sector.