Actabl

Actabl is a software company dedicated to optimizing hotel operations through an integrated platform. Launched in 2022 by ASG, a portfolio company of Alpine Investors, its mission is to empower the people who power hospitality by scaling warmth and personal touch through intelligent operations. The company maintains multiple office hubs, including a main office in Denver, Colorado, and additional hubs in Atlanta, Georgia, and Tampa, Florida, with a corporate office also noted in Oldsmar, Florida.

Actabl's comprehensive suite of solutions combines four key technologies: ProfitSword for business intelligence, Hotel Effectiveness for labor optimization, ALICE for operations management, and Transcendent for asset management and capital expenditure tracking. These tools provide hoteliers with actionable insights, enabling them to streamline processes, manage labor, and enhance guest experiences. The company serves the technology needs of over 12,000 properties and more than 200 leading management groups globally, integrating with over 420 systems.

Recent developments include the June 2026 launch of Altitude, an artificial intelligence tool designed to provide hotel executives with real-time answers to portfolio performance questions, currently in invite-only beta testing. In May 2026, Actabl earned a U.S. patent for its proprietary approach to hotel data normalization and introduced ProfitOwner, a business intelligence platform for hotel ownership groups. Steven Moore serves as CEO, leading a team that has been recognized for its commitment to diversity, including the promotion and hiring of 14 women into leadership roles in 2024.