Acronis Partners with Flamengo and BTO for Cyber Protection in Brazil
Event summary
- Acronis has partnered with Brazilian football club Flamengo and managed IT services provider BTO to provide cyber protection solutions.
- The partnership, titled 'Flamengo #TeamUp with BTO,' will see Acronis become the Official Cyber Protection Partner of Flamengo.
- BTO will serve as the Acronis Delivery Partner and #CyberFit Partner, responsible for delivering and managing Acronis’ cybersecurity and data protection solutions for Flamengo.
- The collaboration includes visibility initiatives such as social media content, CRM integration, broadcast placements, and a future case study.
The big picture
This partnership underscores the growing importance of cyber protection for sports organizations, which increasingly rely on digital systems for operations, fan engagement, and content management. By teaming up with Flamengo, a club with over 45 million fans, Acronis aims to strengthen its foothold in the Latin American market while demonstrating the value of integrated cybersecurity solutions.
What we're watching
- Market Expansion
- How Acronis will leverage this partnership to expand its presence in the Latin American market.
- Execution Risk
- Whether BTO can effectively deliver and manage Acronis’ solutions for Flamengo’s complex IT infrastructure.
- Brand Visibility
- The impact of this partnership on Acronis’ brand recognition among sports organizations and fans in Brazil.
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