Acronis Expands Sports Cybersecurity Footprint with Swiss Hockey Partnership
Event summary
- Acronis has entered a three-year partnership with Swiss ice hockey club Hockey Club Davos AG (HCD) and IT service provider COOQIE.
- Acronis will serve as HCD’s Cybersecurity Partner, providing integrated cybersecurity and data protection solutions.
- COOQIE will act as Acronis’ Delivery Partner, handling deployment and ongoing management of the solutions.
- HCD, a prominent club in the Swiss National League, is entering the playoffs this season.
- COOQIE is an existing IT services partner to HCD, expanding its role through the Acronis #TeamUp program.
The big picture
This partnership represents a strategic move by Acronis to penetrate a new, albeit niche, market segment – professional sports – leveraging the growing awareness of cybersecurity threats within these organizations. The move follows a broader trend of cybersecurity vendors targeting specialized verticals with tailored solutions. While the financial impact of this single partnership is likely limited, it signals Acronis’ intent to expand its reach beyond traditional enterprise clients and build a recurring revenue stream through a partner-led model.
What we're watching
- Market Expansion
- Acronis’ focus on sports teams, particularly in the DACH region, suggests a deliberate strategy to diversify beyond traditional enterprise clients, though the revenue potential of this niche remains to be seen.
- Partner Dynamics
- The reliance on COOQIE as a delivery partner highlights the importance of the Acronis #TeamUp program for scaling its services, and the success of this model will depend on COOQIE’s ability to effectively implement and manage the solutions.
- Security Risks
- The partnership underscores the increasing cybersecurity risks faced by professional sports organizations, which are becoming attractive targets for ransomware and data breaches, potentially impacting operations and fan trust.
Related topics