Acronis Extends Partnership with Manchester City, Signaling Continued Sports Tech Investment
Event summary
- Acronis has renewed its partnership with Manchester City, initially established in 2018.
- The agreement sees Acronis continuing to provide data backup solutions, specifically Acronis Cyber Protect Cloud, to the football club.
- Jeremy Way, Vice President at City Football Group, highlighted the value of Acronis' technical expertise in supporting the club's data growth.
- Acronis' technology has reportedly enabled Manchester City to scale data backup operations efficiently without increasing IT resources.
The big picture
This partnership renewal underscores the growing trend of sports organizations prioritizing data security and operational continuity. While the financial terms of the deal remain undisclosed, the long-term commitment from both parties signals a strategic alignment beyond a simple vendor-client relationship. Acronis' focus on MSPs to deliver these solutions highlights a broader shift towards specialized, channel-driven cybersecurity services.
What we're watching
- Sports Tech Adoption
- The continued investment by major sports organizations like Manchester City in cybersecurity and data protection demonstrates the increasing reliance on data and the associated risks, potentially driving demand for specialized solutions.
- MSP Ecosystem
- Acronis' #TeamUp Program suggests a strategy to expand its reach through managed service providers targeting other sports teams; the success of this program will indicate the viability of this channel for sports-specific cybersecurity offerings.
- Competitive Landscape
- The long-term nature of the partnership suggests Acronis has successfully fended off competitors; monitoring Acronis' ability to retain this client and secure similar deals with other major sports franchises will be key to assessing its market position.
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